Signed in as:
filler@godaddy.com
DOT ROCKS
DOT ROCKS
Why .rocks?
Because carefully placed stacked stones in the wild—often called cairns—are markers that guide travelers through uncertain terrain and when the path isn’t clear. Marketing should do the same.
At Dot Rocks, the stones represent brand markers—unchanging imperatives that guide your marketing decisions—so your brand feels stable, credible, and intentional.
These imperatives include:
- Consistent use of color and typography for clear brand recognition
- Clear mission and vision to connect with your audience and reinforce purpose
- Defined voice and messaging that remain consistent across channels
- Strategic objectives aligned with business goals
- Audience clarity to ensure your brand speaks to the right people
The Dot Rocks Path™
I Help Brands Find Their Direction
For every project, I use strategic marketing and intentional graphic design to develop clear pathways and apply the right markers—so your audience understands who you are, what you stand for, and where to find you.
Together, we will move through the markers—discovery, objectives, audience, strategy, and tactics—to ensure your brand always knows where it’s headed.
Together, we wil move through the markers—r project that creates recognition, trust, and momentum—supporting sustainable business growth online, offline, and wherever your audience experiences your brand.
For All Sizes & Scopes of Work
- A small, one-off project
- Logo or brand identity development
- Strategic marketing planning
- Concept development and design
- Ongoing monthly marketing support
The Process
DISCOVERY
CREATIVE BRIEF & CONCEPTS
CREATIVE BRIEF & CONCEPTS
Our first consultation is free—a working session. No pressure, no sales pitch & no obligation.
- Clarify your needs & goals
- Share ideas, vision & context
- Identify gaps & challenges
- Discuss potential solutions & budget considerations
- Determine timeline & priorities
CREATIVE BRIEF & CONCEPTS
CREATIVE BRIEF & CONCEPTS
CREATIVE BRIEF & CONCEPTS
Following discovery, I will prepare a custom proposal & estimate based on your needs. This may include:
- Creative brief & project outline
- Defined marketing objectives
- Audience overview
- Recommended strategy
- Media, tactics, & messaging approach
- Estimated hours
- Anticipated costs
- Timeline & next steps
Design & Concept Process
CREATIVE BRIEF & CONCEPTS
Design & Concept Process
Once the creative brief and proposal are approved, the design phase begins. Initial design concepts are developed and may include:
- Layouts
- Drafts
- Visual direction
- Color usage, typography, & messaging
Concepts are presented digitally for review, along with clear context and rationale.
Revisions & Refinement
Approval & Final Delivery
Design & Concept Process
Each project includes a defined number of revision rounds, outlined in your proposal.
- Revisions are intended to refine the selected concept and move it forward
- Additional revisions or scope changes may be quoted separately
Approval & Final Delivery
Approval & Final Delivery
Approval & Final Delivery
After revisions are complete and final approval is received, designs are prepared for production.
- Designs are delivered in the appropriate formats for print, digital, web, or email
- File types and usage rights are detailed in the proposal
FEES & TERMS
Approval & Final Delivery
Approval & Final Delivery
- Click on button below to see fees.
- Larger-scope projects, strategic engagements, and ongoing monthly support are estimated on a project or retainer basis, depending on complexity and duration
- All work begins with an approved proposal